FMCG and consumer goods
Who approved this distributor claim, and can we show why?
Agents already sit inside your DMS, your SFA and your trade scheme tools. LeafCraft puts them and your people under one set of rules, with every decision recorded on your side.
What's changing in FMCG and consumer goods
Trade spend is the second largest cost line
Schemes, claims and settlements move money every day, through many hands and several systems.
Agents arrived inside DMS and SFA
Vendor updates added agents that read claims, suggest settlements and nudge orders, under the vendor's defaults.
Promoters and CFOs ask one question
Who approved this, and can we show why? The answer is spread across tools and inboxes.
Two risks the layer removes
The agents you can't see, and the model that gets retired.
Agents you don't know about
In FMCG and consumer goods, agents arrive through vendor updates and team pilots. LeafCraft finds all of them, gives each an owner, and brings it under your rules or removes it.
A model that gets retired
An agent built straight on one model has to be rebuilt and re-approved when that model is retired or repriced. On LeafCraft you switch the model for that agent in config and keep everything else. Months and a budget, saved.
- The model is retired or repriced
- Prompts, tests and sign-offs rebuilt
- Months of work, a new approval cycle
- The history stays with the old tool
- Pick another model for that agent
- Switching is a config change
- Test it against your own record first
- Rules, limits, owner and memory stay
Why it matters now
In FMCG and consumer goods, the agents arrived before the rules did.
In consumer goods, the money moves in small amounts at high volume: claims, schemes, credit holds and settlements. An agent that gets these slightly wrong at scale costs more than a person ever could, and nobody notices until the quarter closes. The layer puts every one of those decisions under a named owner, a limit and a record.
The core infrastructure
What LeafCraft runs for FMCG and consumer goods.
One team
Claims and schemes go by size and impact to named people: the trade finance analyst, then the regional head, then the CFO.
How it works02Your rules
You decide what each claims, scheme or order agent may settle alone, what it must pass to a person, and what it may never touch, such as distributor credit limits.
How it works03Your memory
Every claim decision is kept with the agent's reason and the person's reason, in your environment and open to your auditors.
How it works04Your budget
Every claim, agent and agent type has a cost limit set before the work runs, charged to the right brand or region budget.
How it worksAI and people, one team
Your FMCG and consumer goods team, with AI on the org chart.
The agent prepares the case. Your person makes the call and writes why. A separate audit agent checks the decision against your rules.
What changes for you
How it helps your people
Who it helps in FMCG and consumer goods.
Leaders who ask first
Questions teams ask
Our DMS vendor already ships an agent. Do we have to replace it?
No. You keep it. A bought agent joins LeafCraft over A2A, MCP, a web address or a custom connector, and then follows the same rules and leaves the same record as the agents you build.
Who on our side should own these rules?
Name one senior owner, with the CIO, the business head and risk at the table. In many promoter-led companies, the MD and the CFO sign off the limits.
Will this slow down claim settlement?
Clean claims within an agent's limit settle without waiting for anyone. Only claims above the limit or outside the rules go to a person, and if that person does not reply in time, the claim moves to the backup you named.
Bring one FMCG and consumer goods process.
We'll map it with you: which roles are AI and which are people, who decides, who checks, what it costs and what gets recorded.